The Four Service Marketing Myths Essay Example | Topics and Well Written Essays - 500 words

The Four dish Marketing Myths - Essay ExampleThe essay The Four Service Marketing Myths talks about the rootage between serve marketing and goods marketing and depicts that both need assorted types of marketing strategies to be utilise to them. Early marketing concepts are discussed and what views were for separating goods from function. Services marketing have their own divisions. Authors have made a line between services marketing and goods marketing and depict that both need various types of marketing strategies to be applied to them. The bottom line is that services should not be kept apart from goods, the translation of goods and services are be revamped. The myths of manufacturing based perspective from the marketing based perspective are being discussed in the case considering the four characteristics in tangibility, inseparability, heterogeneity, and perishability. The focus is towards investing their normative implications from a negative perspective towards a posit ive one. A more unified knowledge of exchange can be formed without separating goods from services and only focus on the central role in the exchange. The different definitions given by the various authors in defining the goods and services separately have been discussed in the case on the basis of their tangibility and intangibility features in most cases. The end result that these definitions can be misleading because both goods and services are nested into each other and they dont come up to be valid when transaction with the manufacturing and the marketing perspective.