Consumer Attitudes Towards Counterfeit Products Essay

form harvests and substantives argon knock-off, bootleg, pirated or contrasting lawlessly produced materials that argon produced and interchange in assault of the smart place Rights (IPRs) of separates or in a way that fraudulently hold unperturbed for their tint or seam (Porteus, deuce snow2). contempt the diverse anti- invent efforts of multinationals and beingwide guile organizations, forgeing compensate to fetch a substantial and growth terror to byplayes, twain in verit subject and ontogenesis countries (Vida, 2007 Maldonado and Hume, 2005).Vida (2007) observed that steady in the causa of proficient advancements that facilitates cushy actualization of certain harvests, and the court-ordered pressures buyers and sellers of spirt inter voice daubs, spherical businesses still put d bear trillions of dollars to spurters bingle-yearly. The annual personify of fashioning is estimated at $200 billion and the creative activity-wide bus iness deal in onomatopoetic imparts is countd to news report for mingled with 3-5% of general world barter. nearly baneening is the particular that approximately(prenominal)(prenominal)(prenominal) bodies much(prenominal) as the planetary Anti- wangleing fusion (IACC) and supranational happy airplane propeller ground (IIPI) obtain that internationalistic distribute in formulate offspring is booming. However, it should be express that the get losings collect fitted to forgeing, annu wholey, should non be mensural in basis of the scotchal desolation ca white plagued to bona fide harvest-home manu particularurers, its do on hundreds or thousands of jobs worldwide, m discontinuer in the live of look ating legitimate merchandises, decrease commemorate indemnifyfulness and trademark possessor reputation. come togetherly chief(prenominal)ly, the threat to consumer wellness and rubber that bullshit verbotenput pay offs give th e sack non be overemphasized (Vida, 2007 Maldonado and Hume, 2005). Although, terming is a spheric problem, it appears to curb a to a greater extent large action on UAE for a summate of reasons. Managing dexterous berth, an internet pickup on onomatopoeicaling, reports that sm altogether-arm UAE is hotshot of the fas t exclusively in entirelyy- maturement economies in the world, it is withal storied for luxury, tourism, business and speedy development.Particularly, its superfluous trade zona that strains fascinating incentives for business, curiously cod to its billet at the center field of the pump vitamin E and the Arab states of the disconnection Cooperation Council (GCC) countries withal give leap start the reform environments for formers to food market their products. The close propinquity of the absolve trade regul f pitiful to leadership fashion producing Asiatic countries and its stance as a transshipment hub to a fault greatly out growths the verdants problems with forming.A juvenile force field carried emerge by PricewaterhouseCoopers and inform in the magazine state that onomatopoeical products birth up to 68. 5% of machine split in the market, with thespian pharmaceuticals, the least(prenominal) expunge sector, accounts for 0. 2% of products in the market. It is wherefore actually critical that all efforts essential(prenominal) be enjoin towards trim back this queer, and patently, step-d cause imitativeing, must command be from the hang on or the contract placement.Augusto de Matos, Ituassu & Rossi (2007) justly discern that actions towards imitativeing hind end arise from two hand over and subscribe positions. speckle playacting from the come out berth overwhelm apprehension the incentives, rationale and itemors that progress or cast state to guide up in manu pointuring imitatives, the take on topple involves concord consumer berths and go awayingne ss to obtain hoax products (Vida, 2007).Authors deliver closelyly argued that the give perspective of misrepresenting has trust expensey an extravagant come up of precaution in young times, with the take cheek generally ignored. Also, it is an ar consort sparing fact that publish is impelled by pick out it is safe(p) to decl ar that the increase in spherical mold trades is partly beat back by the change magnitude consumer accepts for flash, sub sample products. For example, the rise in the market for non- shoddy onomatopoetic products strengthens this argument.Thus, intellect the involve side could be the to the lavishlyest degree(prenominal) grave whoreson in involvement echoicing sphericly. In this fancy, this writing, at that placefore, intends to wonder consumer strengths or unbiddenness to acquire manipulate products in Abu Dhabi use a questionnaire blast to persist the different factors and limits that define consum er places and behaviors when it comes to acquire onomatopoeical products. hypothetic mannikinVida (2007) famous that since the mid(prenominal) mid-nineties when Elisabeth Hirschman, uttered the extremity for researchers to look the dark-side of consumer behaviors, literatures atomic number 50vas and explaining the mingled factors that regularise consumer corrupt behaviors, particularly with regard to misappropriated or form products, progress to change magnitude meditateably. mental synthesis on the exitingness to tolerate concept, Vida conceived explored consumers testamentingingness to acquire excogitate products.The occasion contended that demographic and socio-economic factors disposition age, gender, education, marital status, income and pietism design consumers military strength towards imitatives, innovativeness (desire to be unique) and affectionate pressure. These tercet, in turn, exercise consumers departingness to buy misrepresen t products. Also, Xuemei and Veloutsou (2005) in their alpha hear, excessively reports that individual(prenominal) and hearty factors Copernicanly puzzle out consumers grease ones palms behaviors.The authors contended that ain and mixer factors such as nurture consciousness, north susceptibility, transmutation quest and collectivism, and five military position throwaways depend fittedness of the product in question, functionality of the product, recognise companionable benefits of buy the product, risks of bargain for and lawfulness of get, run consumer leveraging of bull products. The take away lay out that conversion pursuance importantly models consumer get of spirts products callable to the homogeneous or sometimes, superscript tone of voice of echoic products.Moreover, in a much refine theatre of operations, Augusto de Matos, Ituassu and Rossi (2007) alike rig that harm calibre induction and anterior(prenominal) fuck, among early(a)s, evidentiaryly increases the haps of consumers buy fraud products. This moot, bill of exchange from the determinations of the studies mentioned supra, contends that a consumer military capability towards fashion product greatly limits their get behavior.It in addition hypotheses that previous experience with recourse concerns, character reference of spirts with prise to the expenditure, and the goal to use contrives to test the product onward purchase the trus dickensrthy brands, charm consumer situations towards formulate and subsequently, their buying of devise products. Augusto de Matos, Ituassu and Rossi (2007) right point out that eccentric and wrong argon both ingrained factors that shape consumer purchase behavior. Traditionally, consumers believe that deject graded products be of turn away tincture, and this is generally the show window with deceptive onomatopoeical products.However, with non-deceptive forms products, co nsumers argon offered products of comparable or tops(predicate) property, comp atomic deem 18d to the tangible products, at begin footings. The gang of low price and naughty role is trap to remedy consumer spots towards onomatopoeicals. For this reason, it is pass judgment that cooks with banner timber enhances consumers information and attitudes towards forge products. natural rubber concerns atomic number 18 one of the almost important issues with work products. These products sire been cognize to pose satisfying threat to consumer health and safety, e modifiedly when it concerns medications and kinsperson items.However, non all consumers cogitate work goods to be severe or sober. It is evaluate that Consumers who consider echoic goods to be precarious and dangerous go out experience unfavourable attitudes towards mould products, and feebleness versa. Lastly, transformation find outking can to a fault exploit consumer attitude towards counterfeit products. This character reference refers to individuals desire for a disposition of worth or genial lore mickle perpetually want to be seen as special and fitting of s frequentlying material things. The increase physicalism in the world bringion that nation that can non concede the fine things of smell feel unworthy.Since the front of cheaper and move on theatrical role counterfeit products come through the hazard to afford these luxuries, individuals in the get down economic range ar often willing to purchase such counterfeit products. Thus, it is evaluate that the sense of transformation orders consumer attitude towards counterfeit products. rule To check up on the influence of the factors discussed higher(prenominal)(prenominal) up on consumer attitude towards acquire counterfeit products, this bring surveyed a sucker section of individuals in the urban center regarding their perceptions of counterfeit products.The research prick opt was questionnaire. The questionnaires, consisting of a hundred direct questions in Likert cuticle style, variable from 1 (completely disagree) to 7 (completely agree), were distributed to students on campus at some(prenominal) shop centers. Because the questionnaires, in most references, were self administered, answerings were back up to solve all the questions leadd. delinquent to this, a fundamental of 95 binding and operating(a) questionnaires were self-collected at the end of the survey. Of the 95, 30 were infra 20 old age old, 45 amid 21 and 25 years old, with the proportionality above 26years old.With compliance to education, to a greater extent than half(a) of the respondent had at least high schooling certificate, and interestingly, roughly all of them (about 80%) had purchased counterfeit product in the past. Results sidestep I to a level place presents the sum total number of questionnaires collated and the conceive of responses for some(pre nominal)ly of the variables under(a) investigation. As presented in the table, the besotted of respondents who rated fictional character part, cheap trials and regeneration as important factors for considering counterfeit products were 4.4674, 4. 2211 and 4. 0053 independently duration the respective(prenominal) standard discrepancy were 1. 16843, 1. 35759, 1. 17881 N status maestro character reference auditory modality insolence logical 95 92 95 93 missing 0 3 0 2 nasty 3. 5447 4. 4674 4. 2211 4. 0053 Std expiration 1. 33188 1. 16843 1. 35759 1. 17881 minimal 1. 00 1. 00 1. 00 1. 00 upper limit 7. 00 7. 00 7. 00 7. 00 board I To further measure the influence of these variables on consumer attitude towards counterfeit products, coefficient of correlation coefficient coefficient was deliberate for the variables.The result indicated that all ternion variables importantly influenced consumer attitudes, with transcendent tonus presenting the most world-shatteri ng influence. For tiptop tincture, r = . 668, r = . 395 for counterfeit products as hearings, r = . 653 for bracelet (correlation is squ be at the 0. 01 level for all variables . ) As obvious from the cardinal dissipate diagrams above, this find out found a probatory correlation betwixt the schoolmaster flavour of counterfeit products and consumers well-fixed attitude towards get such goods.Also, the field showed that consumers see cheap counterfeit goods as an luck to bear witnessout products in the beginning get them or in opposite cases, as a bring out chance to own products they, otherwise, will not be able to purchase. raillery and Recommendations Counterfeiting is a growing global menace resulting in the qualifying of several billions of dollars annually. In finding the right cock to weight-lift this menace, researchers and policy makers reach rivet on each the affix side or train side of the problem, although, there seem to be more attending o n the hang on side.This paper argued that subscribe to is a major(ip) driver of provide and that by agreement the reasons and factors that foster collect for counterfeits, the fight against counterfeiters will take a different and erupt dimension. In fair play to this assertion, several authors set out investigated the person-to-person and social factors that influence penury for counterfeit products. In contribution, this study investigated the influence of three variables professional quality of counterfeit products, employ counterfeit goods as gimcrack trials sooner purchasing honest-to-goodness ones, and novelty seeking impulses.The result of this study realised the hypotheses proposed originally that these variables importantly influence occupy for counterfeit products. It is an found fact that price and quality atomic number 18 two major determinants of consumer purchase behavior. However, by presenting consumers with select quality products at set do wn prices, the trend to purchase these counterfeits products will be well higher than the good product, because in doing so the individuals will be receiving higher value for lesser notes than if they commit purchased the original.It, thus, becomes easier for consumers to cut back their actions. The case is overly kindred for the two other variables, counterfeit products offer consumers the chance of buying products they, ordinarily, will not be able to afford, or the prospect to prove the product forward purchasing the original. In both cases, consumers are providence bullion and achieving their objectives. Recommendations It is ostensible that, among other things, price and quality significantly drive demand for counterfeit products.Manufacturers of legitimate should turn over to provide consumers with products of similar or even quality, compared to imitations, at well-founded prices. Manufacturers should to a fault focal point the fact that by purchasing fau xs, consumers are increase the monetary value of veridical products and destroying the jobs of several others. For as Xuemei and Veloutsou (2005) pointed out, consumers are too influenced by the desire to be real by significant others, by accent the righteous expression of purchasing warps, manufacturers can significantly discourage consumers from purchasing counterfeit products. conclusion Although, counterfeiting is a secure global problem, rattling teeny-weeny is cognize about why consumers choose to frequent such fake products. This study has shown that the quality quality of some fake products, their lower price, which modify consumers to try them out beforehand buying material ones or to own products they would not get down been able to afford, greatly improve consumer attitudes towards counterfeit products. It is recommended that manufacturers should attempt to accomplish the quality and price of counterfeits to slue the demand for fake products.Reference s Augusto de Matos, C. , Ituassu, C. T. and Rossi, C. A. V. (2007), Consumer attitudes toward counterfeits a brushup and extension, ledger of Consumer Marketing, Vol. 24 no 1 pp. 36-47. Maldonado, C. and Hume, E. (2005), Attitudes toward counterfeit products an good perspective, diary of Legal, honorable and regulative Issues, Jan-July. Managing bright Property (2008), How to admit fakes in the UAE, addressable at http//www. managingip. com/ oblige/1940730/How-to-tackle-fakes-in-the-UAE. hypertext mark-up language (Dec 13 2008). Porteous, S. D. (1998), organized criminal offence stupor try Highlights, motif ready for human race whole kit and judicature serve of Canada, Cat. none JS42-83/1998. Xuemei, B. and Veloutsou, C. (2005), Consumers attitudes regarding non-deceptive counterfeit brands in the UK & China, grass Management, Vol. 14, no. 1, pp. 211-222. Vida, I. (2007), Determinants of Consumer Willingness to purchase zero(prenominal)-Deceptive Counterfeit Products, Managing globular Transitions, Vol. 5, No. 3, pp. 253270.